Tag Archives: Decade

Decade: The Press

25 Jan

We were so lucky to be included in the Palm Beach Post’s Notables section and Palm Beach Society this past week. We appreciate all the love from our news neighbors on the island!

blog

We’re in good company! Randi and I are surrounded by Beth Beattie and Danielle Norcross of Palm Beach Lately
blog

Page from Palm Beach Society featuring our 10 Year Anniversary Party

blog
One last shot of us because we look so chic! 🙂

Special thanks to Lila Photo for the stunning images seen everywhere!

Want to see more images from the party? Check out our Facebook Album

Decade: Rapunzel’s Ride 2012

22 Jan

As a final tribute to our 10 Year Anniversary we had the pleasure of partnering with Velocity Cycling Studio to host a spin class on December 28, 2012.
Rapunzel herself was the guest instructor and as the event photographer, I got to witness Randi put her fellow spinners through a grueling but fun workout!
100% of the proceeds from this event went to The Society of the Four Arts in Palm Beach, FL blog

The Official Rapunzel’s Ride 2012 Tank Top

blog The Spinners mid-workout

blog The Spinners happy and sweaty post workout!
L to R – The Schute Sisters, Lucy Danziger, Randi Siegal, Josie Danziger

Read more about Velocity Cycling Studio

Checkout our Facebook Page for more pix from Rapunzel’s Ride 2012

Decade: The People

17 Jan

You can’t have a fabulous party without fabulous people!
Here are some of our favs from our 10 Year Anniversary Party.
blog

Owner Randi Siegal and Operations Manager Hallie Rosenthal

blog
The Rapunzel Girls

blog
Kim and Scott Goodwin

blog
Laurel and Justin Deutch

 blog Jill Kaplan and Jason Evans

blog
Christin Tucker and Lauren Kukkama from The Luxe Report Blog

blog
Beth Beattie and Danielle Norcross from The Palm Beach Lately Blog

blog
Alyson Seligman from The Average Girls Guide Blog and Lauren Elam

blog
Ashley Cherowitzo and Monica Yoder from Rapunzel’s Closet

blog
Lara Metz, Randi Siegal and Sabrina Kleier Morganstern from HGTV’s Selling New York

blog
Randi Siegal leading the Raffle

Decade: The Details

10 Jan

We’ve taken a little break from our blogging to sip some champagne and celebrate our 10 Year Anniversary – but we’re back with fabulous pictures and memories from our 10 Year fete on December 27, 2012. We had over 100 people come out to toast our 10 Year Anniversary. If you weren’t able to make it, here are some of the little details that we all love so much!
blog Waiter serving the Palm Beach Lately Cocktail

blog Window design created by Palm Beach Lately with Pictures from our past 10 Years

blog Window design created by Palm Beach Lately featuring each of their “Girls”

blog We heart cocktail napkins!

blog
blog The food provided by Buccan, Imoto and Christina’s Catering was not only delicious – but beautifully presented

blog Jennifer Reed from The Sugar Monkey Bakery outdid herself with logo cookies, cake pops, cupcakes and macarons in our signature purple and green.
blog

blog Sloan’s Ice Cream donated 5 yummy flavors, toppings and accoutrements for the event.

blog We wanted a photo booth for fun snaps and it was super fun!

blog Our raffle was a huge success, we raised lots of money to donate to The Society of the Four Arts

Special thanks to the following vendors who donated their time and effort to our event!
Lila Photos (the photogs behind these gorgeous snaps)
Palm Beach Lately
Christina’s Catering
Buccan and Imoto
The Sugar Monkey
Sloan’s Ice Cream
Lulu’s Photo Booth

Decade: Looking Backwards and Forward!

19 Dec

We finish up our “Decade: Where It All Began” series with the final questions in our interview with Rapunzel herself, Randi Evans Siegal. We hope you have enjoyed this walk down memory lane as much as we have enjoyed putting it all together! blog

1. What has surprised you the most about the business in the last 10 Years?
RES: In the last 10 years I’ve seen a lot of stores go in and out, but there is a good group of us who have been consistent and are on the Island to stay. I’m most surprised that my not-so-typical Palm Beach style has been so attractive to the locals. blog

2. Where do you envision the business 10 Years from now?
RES: In 10 Years I envision the same, though I would like a larger children’s store. I just need to find the right “space.” I love how the adult store merchandise changes with the times but is still consistent to the core. blog3. What is your favorite thing about the business today?
RES: Definitely the employees! Everyone pitches in and the store + the merchandise really represents all of our individual style.
blog
4. If you were a customer what would your favorite items in the store be?
RES: I love the skinny cords in bright colors that we have right now from Citizens of Humanity, Hudson Jeans, J Brand and AG Jeans. The concert band tees from Chaser LA are my favorite go-to casual tees. Last but not least TKEES flip flops. I wear them every day, even on a day in NYC where it’s in the 50s.

5. What is the funniest thing that has happened in the past 10 Years that maybe wasn’t funny at the time but now you can look back and laugh?
RES: I once had a customer come in with a parrot on her shoulder. The parrot pooped in the store. Looking back it’s pretty funny!

Decade: Do You Know Rapunzel?

14 Dec

blog

If you haven’t had the opportunity to meet Rapunzel now is your chance!
You’re invited to our 10 Year Anniversary Party!
Don’t forget to RSVP: rapunzel10@ShopRapunzels.com!

blog
For more information contact Rapunzel’s Closet ~ 561.659.5300
Check out our Facebook page here!
Obsessed with Instagram like we are? Find us at ShopRapunzels!

Decade: Where It All Began

2 Nov

blogAs we get closer to our big 10 Year Anniversary Party we want to take you down memory lane with us. We’re going to be sharing pictures and having a Q&A with Rapunzel herself during the next few series of blog posts. We hope you enjoy reading about our past 10 years as much as we’ve enjoyed going through the pictures and talking about our favorite memories!

Interview with Rapunzel Part 1
Picture of Randi Evans Siegal behind the register on opening day of Rapunzel’s of Palm Beach

blog
1.       How did you get the nickname Rapunzel?
RES: My dad gave it to me when I was born.  I think he really liked the name Rapunzel and to this day, still calls me by it.

Rapunzel’s of Palm Beach Gift Shop Window 2002
blog

2.       How did you decide on the Rapunzel’s Branding? The RC logo, bag/tissue colors?
RES: My grandma’s favorite color was purple, and when I was little she had a gift shop in the front of my grandpa’s postcard company’s warehouse.  So I wanted a purple store.  And I thought the lime green was a good accent color to go with it.
3.       What was your favorite part about owning the gift shop?
RES: My favorite part of the shop was merchandising.  I loved moving things around, cleaning and reorganizing. (It’s still my favorite part today)

Rapunzel’s of Palm Beach Gift Shop Interior
blog

4.       What gift item was your favorite to sell?
RES: My favorite gift item to sell were the wooden animal clocks.  They were so unique, and handmade in the US. I loved selling them and sometimes I was even able to customize them.  We once made a blue pelican for the Palm Beach Day School auction.

Read more about Randi here!

See more pictures from the past decade on our Facebook Page

Decade: An Ode From The Palm Beach Daily News

30 Oct

We had the pleasure of meeting with the Palm Beach Daily News Fashion Editor Robert Janjigian this past September during Fashion Week in New York. He wrote this fabulous article about Rapunzel’s Closet, Owner Randi Siegal and Buyer (not co-owner) Hallie Rosenthal. We wanted to share it with you here! We hope you enjoy reading it as much as we did. blog

Rapunzel’s celebrates 10th milestone

From gift shop to with-it women’s boutique and children’s store, the retail businesses established by Randi Siegal have evolved and expanded.

By Robert Janjigian

Randi Evans was single and 26 when she opened her first island business, Rapunzel’s of Palm Beach, a Royal Poinciana Way gift shop, in September 2002.

Over the next decade, Evans married, changed her name to Siegal, became a mother of two and shifted the focus of her business from gifts to apparel for women and later, for children and so-called tweens.

And she took on a partner, former customer Hallie Rosenthal, whose parents live in the area, to help run the growing business.

Today, Siegal and Rosenthal spend most of the year piloting the retail business operations from their homes in Manhattan.

In November 2003, Siegal opened the first Rapunzel’s Closet a few doors down from Rapunzel’s of Palm Beach, after the overwhemingly positive response to the sale of a few then-new-to-the-market Juicy Couture tracksuits and T-shirts at the gift store.

A month later, Rapunzel’s Closet debuted a second, larger boutique at 326 S. County Road.

Rapunzel’s Closet, which carried Juicy Couture exclusively on the island for a season or two, was conceived as a place for Palm Beach women to shop for the latest styles of jeans.

“We did a great business in Juicy Couture, which eventually went into department stores and then opened retail locations across the country, including Worth Avenue,” said Siegal. “We gradually stopped selling Juicy when it became available everywhere.”

But it is jeans that continue to be the boutiques’ “bread and butter.”

“White jeans are still our No. 1 seller,” said Rosenthal.

“At the time, the premium denim market was just exploding, and there was really no store in town carrying the new jeans brands,” said Siegal. “It was great timing and the stores really took off.”

They also made a big push into e-commerce, launching their ShopRapunzels.com website in 2004.

“We were heavily invested in e-tail,” said Siegal. “And it brought us a lot of attention and business.”

Then, she said, every brand and store around got into e-commerce. “When Amazon really got going, bought Zappos, and flash sites started popping up, we found we couldn’t justify the expense of the website, updating it, putting our focus on it,” said Siegal. “It wasn’t worth the investment.”

“We still have a website, but customers are referred to the stores directly,” said Rosenthal, explaining the benefits: lower overhead, fewer headaches and more personal service.

Five years ago, Siegal exited the gift business, replacing it with Lil Rapunzel’s, a boutique featuring lines of apparel and accessories for infant to “tween” girls. “It was for women like me who were having children,” she said.

The children’s boutique did so well that Siegal and Rosenthal left the original Rapunzel’s space to transform the Royal Poinciana Way branch of Rapunzel’s Closet into a larger Lil Rapunzel’s store, enlarging the South County Road boutique to about twice its initial size.

“We’ve learned so much over the years, and part of that experience has taught us to be flexible and open to evolve,” said Siegal.

“Hallie and I really play off each other,” she said. “And with Hallie on board, the fashion in the store has transitioned, to reflect her taste and mine and the change in how women are dressing.”

“We still have the best jeans, but our selection is more edited, with what we consider the ‘top picks,’” said Rosenthal. “There’s also fewer basics, with collections featuring dressier, higher-priced pieces. We have things for under $10 to as high as $500.”

“With the kid’s clothes, our preferences really show through,” said Siegal. “I love black and slightly edgier things — for myself and for kids, while Hallie has a preppier take on things and favors more color in what she chooses.”

“It seems to work, so I guess we’ll keep going,” she said.

“Rapunzel’s Closet, in a relatively short time, has become one of the anchors of the South County Road business district, a destination boutique that draws local and out-of-town shoppers to the island, bringing a certain vitality and distinctiveness to Palm Beach,” said Patti Sans, president of the Greater South County Road Association.

“The town is lucky to have talented entrepreneurs like Randi Siegal, who build small businesses that serve the needs of Palm Beachers,” said Matthew Natale, president of the Royal Poinciana Association. “I offer my thanks and congratulations.”

Siegal and Rosenthal plan to celebrate the anniversary of the establishment of Rapunzel’s on Dec. 27 with a party to benefit The Society of the Four Arts.

What we wore: In a true visual explanation of their relationship as detailed above by Robert – Randi and Hallie are both wearing versions of Hudson’s Lou Lou Skinny Tuxedo Pant. (NOT Planned!)  Randi is in the black version and Hallie is in the Navy/Orange version. Randi is wearing a Lanston Tank and Hallie is wearing a KAIN Label Pocket Tee. Accessories by Christian Louboutin, Balanciaga, Chanel, Dolce Vita and Rapunzel’s Jewelry Collection.

%d bloggers like this: