Tag Archives: behind the scenes

The Calm Before the Coterie Storm

17 Sep

blog
As the Buyer for Rapunzel’s Closet and Lil Rapunzel’s you don’t often get to see as much of me “personally” in and around the stores.  However you do see a whole lot of my style and my “voice” on our selling floor. As I prepare for Spring Coterie our biggest and busiest show of our selling year, I decided to give you a sneak peek into how I get ready for the shows.

Today is what I like to call the “Calm Before the Coterie Storm.” It’s the day that I spend cleaning out files and cleaning off my desk in preparation for all of the line sheets, look books and order forms that will be covering every surface of office space in the next two days. Prior to this day I’ve been pouring over selling reports, researching fashion week trends and talking to our selling staff about what did and did not work last Spring.

About 4 weeks ago I started making our appointments. I’m a creature of habit and I tend to like to see the same vendors at the same times of the day. After 5 years of going to these shows I’ve learned the best and the worst times to see each vendor. I love to start Day 1 with Splendid and Ella Moss. These booths get crazy as the day progresses so getting them checked off the list first thing is key. Next, I try to tackle the denim vendors. I always like to hit up the Citizens of Humanity booth during lunch time. They have the BEST boxed lunch and the cookies are yummy! The rest of the day is spent visiting Joie, Vince, Minnie Rose and Michael Stars and tons more vendors we currently carry. Day 2 is the day that is spent walking around and checking out new talent for the store. I don’t schedule too many appointments this day because I really want to devote time to learning about new vendors.

blog(I’m in the middle taking notes of course!)

While I’d like to tell you that I spend hours planning what fashionable ensemble I’m going to wear to the show, sadly it’s really more of a game time decision. I follow the 3 C’s of show dressing – comfort, cold and chic. Comfort because it’s a long day walking around from booth to booth. (I leave my 6″ heels at home) Cold because ineveitably one side of the show floor is always freezing so I need a layering piece. Chic because I still have to look chic!  Afterall – this is the fashion business! I always try to wear clothing that represents Rapunzel’s Closet which isn’t hard seeing as my personal closet could be called Rapunzel’s Closet.

My favorite part of the day is when we get to sit down and recap the show. I like to hear what my colleagues think about what we picked for the store and what the peak and the pit of the day was for them. This part of the day usually revolves around some fabulous dinner out in NYC with Rapunzel (Randi) and the girls who are visiting from the store.

It’s true that I have a very fun job, but it’s also a lot of hard work. To be a successful buyer you have to be organized, take good notes, listen to the customers and the selling staff and most important – when the storm hits don’t take yourself too seriously!

Behind The Scenes: The Fall Photo Shoot

14 Sep

blog Have you ever wondered what goes on behind the scenes of one of our photo shoots? Besides a lot of laughing and having fun because we love what we do – there is a lot of hard work that goes into selecting the outfits and locations for our shoots. Here is a look into our behind the scenes taken by our photo shoot stylist Stephanie. blog

Step 1. We choose the outfits. Stephanie starts by having a conversation with our buyer Hallie to determine what items we want to feature for the month.

Step 2. Stephanie pulls together all of the outfits, takes pictures of them and sends them to Hallie for a second opinion.

Step 3. Stephanie chooses the jewelry she wants to feature with each outfit.

blog

Step 4. She selects a group of locations and discusses them with our photographer Robert. blog
Step 5. The day of the shoot the models arrive and they set out to the first location. blog
Step 6. Robert sets up each shot and makes sure that every picture looks its best! blog
Step 7. After a bit of shooting the girls start getting silly! blog
Step 8. It’s back to business and Rob finishes shooting all the pictures and then heads back to the offices to download and touch them up.

Step 9. Stephanie chooses the best of the best and sends them to Hallie who coordinates how each picture will be used.

blog
The whole process takes 2-3 days of hard work but the results are always fabulous!

The Girls are wearing looks from Vince, Chaser LA, Hudson Jeans, Splendid, Free People, Patterson J. Kincaid and Citizens of Humanity. The sunnies and the shoes are their own. The jewelry is from our Rapunzel’s Jewelry Box collection. Call us at 561.659.5300 to inquire about any of the outfits you see here.

Want to see more of our behind the scenes? Check out our Facebook Page!

Miami Swim Show: Jen’s Pirate Booty

1 Aug

In case you haven’t already guessed the Rapunzel Girls LOVE Jen’s Pirate Booty. The bohemiam chic, light weight fabrics are what gets us everytime.!blog We found some great pieces to add to our collection at the Miami Swim Show. blogThe cropped caftan will work with jeans or over a bathing suit and the tangerine shade is fresh and clean for resort. blog We weren’t sure about this drop back mini, but once we tried it on we saw how cute it was (even over our goddess dress) we were hooked.blog Another alternative to the caftan is this fringe poncho. Fringe is a great additon to any outfit.

Stop by this resort season and see what other great finds we picked up at Jen’s Pirate Booty and check out our Facebook page for more pix from our trip to the swim show!

true life: i’m a rapunzel’s photoshoot director

8 Sep

The fashion world is fun, fast, and fierce in so many ways. Styles change overnight and it is our job to keep the current “must haves” at your fingertips. Our journey starts in New York City and ends in Palm Beach. So, have you ever wondered…

how we go from this….

blog

to this….?

blog

I’m Laurie and I am the creative eyes behind Rapunzel’s photoshoots. The best part of our day at Rapunzel’s is when shipment arrives. We anxiously open each box to see what our new arrivals will be. The Rapunzel’s girls love thinking of creative ways to display the new arrivals for our customers and of course, picking out our favorite pieces!

Next comes photo shoot day! Styling, accessorizing, great locations, and our gorgeous models all come into play to create the faces of ShopRapunzels.com. Our photographer Robert has the privilege of creating the images for our website and showcasing all our beautiful products.

blog

Wondering how you can become a Rapunzel’s model? Check back soon for a look into modeling at Rapunzel’s Closet! Feel free to contact us with any questions, comments, or if you want to become a Rapunzel’s girl! 561.659.5310 or by email at laurie@shoprapunzels.com.

%d bloggers like this: