#OOTD: Maxi Dress | Styled 2 Ways

This week Steph and Christina are styling the Pink Stitch Resort Maxi Dress two different ways. Take it away Girls!

Steph:
Coastal Chic

I am in love with this Pink Stitch Resort Maxi Dress in Azure Blue. It’s the perfect flowy maxi for a hot summer day at Rapunzel’s.

During the day at work my “must haves” are  an arm full of Bourbon & Boweties Bracelets (coins & a sea of blue are my favorites) & TKEES on my feet. These days I can’t get enough of TKEES in Coco Butter and Sea Snake. I completed my mermaid look today with a pair of Sea Snake.

After work I can throw on a chunky beaded belt for a sunset cruise on the boat! (Margaritas are a non-negotiable!) I added an Annie Fischer Pineapple Pouch for my cell phone, lip gloss, sunnies & keys and I’m ready to go!

Christina:
A Preppy State of Dress

There is this little old saying that goes; you must always have the perfect little black dress. Well, on Palm Beach the perfect little black dress actually translates into the perfect little summer dress. When I set my eyes on the new Pink Stitch Resort Maxi Dress I just knew I had to have it. I went for an effortless chic look without all the fuss that goes into making an outfit.

Sometimes, it really is better to go with the saying, less is more. I made sure to keep the jewelry to a minimum only accenting it with Bourbon & Boweties Bracelets and a Zacasha tassel necklace. I knew I would be spending the day running errands around Palm Beach, so I made sure to keep the shoes simple. You can often catch me rocking my TKEES or some other fashionable flat around town. So leave all the fuss at home, grab your favorite clutch and aviator sunglasses and you’re good to go!

Stephanie’s Coastal Chic Look:

Pink Stitch Resort Maxi Dress – Azure $84
Bourbon & Boweties Bracelets – $40
Annie Fischer Designs Pineapple Pouch Large $59
TKEES Flip Flops – Sea Snake $55

Christina’s Preppy State of Dress

Pink Stitch Resort Maxi Dress- Lipstick- $84
Bourbon & Boweties Bracelets – $40
Zacasha White Tassel Necklace – $48
Aldo Sandals – http://www.aldo.com

 

 

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Around Town: The Boy Scouts Grand Jamboree

Earlier this month we were invited by the awesome gals at IT! Weddings and Events to participate in the Boy Scouts yearly Grand Jamboree Event at Palm Beach Motor Cars. We had a blast! We brought a table of our favorite accessories to sell and two of our cutest models to strut their stuff in new Spring duds among the guests. We’re always game for any event that has great food, good drinks, a ‘smores table and a photo booth! Oh and the hot cars.. whew! Here’s a selection of some of our favorite snaps!

The event signage
 Our table all decked out with our favorite things

 We love a great photo booth
 Store Manager Stephanie Hall in a Jen’s Pirate Booty dress and TKEES Flip Flops and Buyer Hallie Rosenthal in an Enza Costa tank and Maxi Skirt
 Our girls being silly in a FISKAR

 Who doesn’t love a cool tricked out truck?

 The Aston Martin wasn’t too shabby either!

 Sierra McGill in a Zoe Karssen Tee~$75 and Hudson Nico Skinny Pants in Banana~$154

 Lil Rapunzel’s Store Specialist Ashley Cherowitzo and Model Monica Yoder in a Suss Nora Sweater~$262

 Monica in a Splendid Hi/Lo Tank Dress~$138
Sierra in AG Stilt Roll-up Jeans- 14 Years Thrashed~$224 and Peace Love World Comfy Pullover~$108
Monica in a James Perse Raglan Dress~$135
Sierra in a Minnie Rose Tank Dress~$118 and Audrey Jacket~$101

 Sierra in an Equipment Desert Storm Sweater~$298 and AG Stilt Roll-up Pants in White~$163
Monica in a Joie Alicia Tank~$128 and AG Stilt Sateen Pants in Bright Blue~$159
Sierra in the Ella Moss Suntile Maxi Dress $268
Monica in the PJK Ricky Leather Vest~$298, Equipment Francis Tank~$178
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All clothing from Rapunzel’s Closet
For more of our Jamboree Fun check out our Facebook Page

Find out more information about It! Weddings and Events
In the market for some new wheels? Palm Beach Motor Cars has them!

Cheers To Our Latest Photo Shoot!

With the holidays coming up quickly we thought it would be fun to do a photo shoot highlighting “getting ready to party!” Besides – who doesn’t want to drink champagne at 9:00 am during a photo shoot?
It’s cocktail hour somewhere right? Here’s a view of the backdrop for the outside portion of our shoot – luckily in Palm Beach, FL we have our pick of scenic backdrops!

Our photog guru Robert setting up one of the outside shots.
He’s fabulous – you want him to take pictures of you!

 One of our most favorite frames from the shoot – Gia with her gorgeous gams touching up her lipstick in front of the buffet!

What are they wearing?
Kitchen Cocktail Shot – Free People Sparkle Stripe Skirt – $128, Joie Alicia Tank – $128
Elizabeth and James New Mabel Dress – $363

Photog Shot – Joie Grayson L/S Dress in Blue – $314

Buffet Shot – Parker Combo dress in black – $352

Want to see more pix from our November Holiday Cocktail Party Shoot?
Check out our Facebook Page here!

 

Decade: An Ode From The Palm Beach Daily News

We had the pleasure of meeting with the Palm Beach Daily News Fashion Editor Robert Janjigian this past September during Fashion Week in New York. He wrote this fabulous article about Rapunzel’s Closet, Owner Randi Siegal and Buyer (not co-owner) Hallie Rosenthal. We wanted to share it with you here! We hope you enjoy reading it as much as we did.

Rapunzel’s celebrates 10th milestone

From gift shop to with-it women’s boutique and children’s store, the retail businesses established by Randi Siegal have evolved and expanded.

By Robert Janjigian

Randi Evans was single and 26 when she opened her first island business, Rapunzel’s of Palm Beach, a Royal Poinciana Way gift shop, in September 2002.

Over the next decade, Evans married, changed her name to Siegal, became a mother of two and shifted the focus of her business from gifts to apparel for women and later, for children and so-called tweens.

And she took on a partner, former customer Hallie Rosenthal, whose parents live in the area, to help run the growing business.

Today, Siegal and Rosenthal spend most of the year piloting the retail business operations from their homes in Manhattan.

In November 2003, Siegal opened the first Rapunzel’s Closet a few doors down from Rapunzel’s of Palm Beach, after the overwhemingly positive response to the sale of a few then-new-to-the-market Juicy Couture tracksuits and T-shirts at the gift store.

A month later, Rapunzel’s Closet debuted a second, larger boutique at 326 S. County Road.

Rapunzel’s Closet, which carried Juicy Couture exclusively on the island for a season or two, was conceived as a place for Palm Beach women to shop for the latest styles of jeans.

“We did a great business in Juicy Couture, which eventually went into department stores and then opened retail locations across the country, including Worth Avenue,” said Siegal. “We gradually stopped selling Juicy when it became available everywhere.”

But it is jeans that continue to be the boutiques’ “bread and butter.”

“White jeans are still our No. 1 seller,” said Rosenthal.

“At the time, the premium denim market was just exploding, and there was really no store in town carrying the new jeans brands,” said Siegal. “It was great timing and the stores really took off.”

They also made a big push into e-commerce, launching their ShopRapunzels.com website in 2004.

“We were heavily invested in e-tail,” said Siegal. “And it brought us a lot of attention and business.”

Then, she said, every brand and store around got into e-commerce. “When Amazon really got going, bought Zappos, and flash sites started popping up, we found we couldn’t justify the expense of the website, updating it, putting our focus on it,” said Siegal. “It wasn’t worth the investment.”

“We still have a website, but customers are referred to the stores directly,” said Rosenthal, explaining the benefits: lower overhead, fewer headaches and more personal service.

Five years ago, Siegal exited the gift business, replacing it with Lil Rapunzel’s, a boutique featuring lines of apparel and accessories for infant to “tween” girls. “It was for women like me who were having children,” she said.

The children’s boutique did so well that Siegal and Rosenthal left the original Rapunzel’s space to transform the Royal Poinciana Way branch of Rapunzel’s Closet into a larger Lil Rapunzel’s store, enlarging the South County Road boutique to about twice its initial size.

“We’ve learned so much over the years, and part of that experience has taught us to be flexible and open to evolve,” said Siegal.

“Hallie and I really play off each other,” she said. “And with Hallie on board, the fashion in the store has transitioned, to reflect her taste and mine and the change in how women are dressing.”

“We still have the best jeans, but our selection is more edited, with what we consider the ‘top picks,’” said Rosenthal. “There’s also fewer basics, with collections featuring dressier, higher-priced pieces. We have things for under $10 to as high as $500.”

“With the kid’s clothes, our preferences really show through,” said Siegal. “I love black and slightly edgier things — for myself and for kids, while Hallie has a preppier take on things and favors more color in what she chooses.”

“It seems to work, so I guess we’ll keep going,” she said.

“Rapunzel’s Closet, in a relatively short time, has become one of the anchors of the South County Road business district, a destination boutique that draws local and out-of-town shoppers to the island, bringing a certain vitality and distinctiveness to Palm Beach,” said Patti Sans, president of the Greater South County Road Association.

“The town is lucky to have talented entrepreneurs like Randi Siegal, who build small businesses that serve the needs of Palm Beachers,” said Matthew Natale, president of the Royal Poinciana Association. “I offer my thanks and congratulations.”

Siegal and Rosenthal plan to celebrate the anniversary of the establishment of Rapunzel’s on Dec. 27 with a party to benefit The Society of the Four Arts.

What we wore: In a true visual explanation of their relationship as detailed above by Robert – Randi and Hallie are both wearing versions of Hudson’s Lou Lou Skinny Tuxedo Pant. (NOT Planned!)  Randi is in the black version and Hallie is in the Navy/Orange version. Randi is wearing a Lanston Tank and Hallie is wearing a KAIN Label Pocket Tee. Accessories by Christian Louboutin, Balanciaga, Chanel, Dolce Vita and Rapunzel’s Jewelry Collection.

Trade In Your Heels For Slippers!

As a Buyer who lives in NYC, I’m constantly stalking people on the street to find out what they are wearing. As I rode the subway downtown a couple weeks, I found myself staring at a girl standing across from me. I wanted her outfit from head to toe – and mainly the toe part. She was wearing the Del Toro Smoking Slippers that I had been dying over for months. I’m sure the girl was relieved when I finally stopped staring and asked her if she was in fact wearing the Del Toro Smoking Slippers. Silly me – I didn’t notice the signature grosgrain ribbon at the back heel.

When I got back to the office and did some more research on my new obsession, I was pleased to find out that the Co-Founder and Creative Director Matthew Chevallard spent part of his childhood in Palm Beach, FL. What a perfect match for our stores! We love “local” talent on our fashion floor! Needless to say – our first shipment of Del Toro Smoking Slippers has arrived and they are already a hit!
These shoes embody the term “feminine menswear.” They are a great alternative to the ballet flat you’ve been wearing for years and they are perfectly tailored to go with your favorite skinny jeans, pencil skirts and little dresses. Trade in your heels for a pair of these slippers, you won’t be disappointed! (I’m not!)

We have the Classic Black Velvet, Nude Patent and Black Velvet Skulls in stock now! Call us at 561.659.5300 for more details or to purchase!

Behind The Scenes: The Fall Photo Shoot

Have you ever wondered what goes on behind the scenes of one of our photo shoots? Besides a lot of laughing and having fun because we love what we do – there is a lot of hard work that goes into selecting the outfits and locations for our shoots. Here is a look into our behind the scenes taken by our photo shoot stylist Stephanie.

Step 1. We choose the outfits. Stephanie starts by having a conversation with our buyer Hallie to determine what items we want to feature for the month.

Step 2. Stephanie pulls together all of the outfits, takes pictures of them and sends them to Hallie for a second opinion.

Step 3. Stephanie chooses the jewelry she wants to feature with each outfit.

Step 4. She selects a group of locations and discusses them with our photographer Robert.
Step 5. The day of the shoot the models arrive and they set out to the first location.
Step 6. Robert sets up each shot and makes sure that every picture looks its best!
Step 7. After a bit of shooting the girls start getting silly!
Step 8. It’s back to business and Rob finishes shooting all the pictures and then heads back to the offices to download and touch them up.

Step 9. Stephanie chooses the best of the best and sends them to Hallie who coordinates how each picture will be used.

The whole process takes 2-3 days of hard work but the results are always fabulous!

The Girls are wearing looks from Vince, Chaser LA, Hudson Jeans, Splendid, Free People, Patterson J. Kincaid and Citizens of Humanity. The sunnies and the shoes are their own. The jewelry is from our Rapunzel’s Jewelry Box collection. Call us at 561.659.5300 to inquire about any of the outfits you see here.

Want to see more of our behind the scenes? Check out our Facebook Page!

Nifty Gifty

 Every year we head to the gift show and eagerly anticipate our favorite booth – the EGG booth. What do they do with all of these egg crates? Who sells them? What are they used for? These are the same questions we ask ourselves each year. But we digress – we don’t come to the gift show to shop for egg crates we come for more important things like ballerina tutus, socks and stuffed animals!

Our first stop at the show was the Chewbeads booth.

If you are a mom and you have a teether you will love Chewbeads. The colorful beaded necklaces and bangles are both stimulating and soothing for your teething tots. Completely BPA free and child safe, this is the perfect gift for any new mom. The on trend color palatte and the fashion forward designs make these necklaces and bracelets a “must have” for all the IT Girls too! (No teething baby necessary!)

After Chewbeads we headed over to the Trumpette Socks booth.
No trip to the gift show would be complete without placing an order for socks that are designed to look like shoes! Our personal favorites are the ballet shoes for the ballerinas and the checkerboard skaters for the cool lil dudes.

We capped off our day with a visit to the JellyCat booth.
Although it appears that Esther is standing in the zoo, she is actually checking out the new additions to the JellyCat family.

 We didn’t just spend time in the Kid’s section of the show – we visited our personal fav Jonathan Adler who has a line of candles and soaps called “Palm Beach” (fab!)

We also started our collection of fancy coffee table books which you will see featured and for sale at Rapunzel’s Closet this holiday season. We’re obsessed with gorgeous books and we know some of you are too!

We hit the fancy food aisle for our mid-day snack – the big winner here was the caramel and pretzel corn. (We went back twice to this booth!)

What we wore:

Randi: David Lerner Leggings, Joie Sweater
Hallie: Joie Shorts, Vince Tank, Joie Boyfriend Sweater
Esther: 7 For All Mankind Jeans, Joie Sweater

Clearly a big day for Joie!

Want to see more pictures from our trip to the gift show?
Check out our Facebook Page!

Vegas: FUN!

While I’d like to tell you that we had our fabulous best on for both nights of our Vegas partying – that was not the case. We went from the airport to the ENK Show and hit up the Hudson Jeans/ENK Cocktail party directly after the show. While our airport attire is chic (of course) there isn’t a whole lot of new “what we wore” to discuss. Here are a few snaps of our visit to Surrender Night Club at the Encore Hotel. Note the cheesy poolside glamour shots!

 Night 2 we were able to do a wardrobe change post show for our fabulous dinner at STK. Loved the booming 80s soundtrack, loved the company and loved the truffled fries even more! YUM! We were joined by our friend Erica and her man Tal who were also attending the shows in Vegas. Erica is a huge advocate for Save the Garment District – something near and dear to us too!

Here we told Erica and Randi to give us their sassiest STK cool girl pose.

Here’s a snap of Kristin and I right before our burrata and heirloom tomato salad is served! Worth every calorie.

Our evening didn’t end at STK but we can’t show you those pictures because we left those good times in Vegas! 

Until next year – we’re counting the days already!!

What we wore: J Brand, Lanston, Citizens of Humanity, Nanette Lepore (shout out to Erica) Love Quotes and of course our favorite heels from Louboutain and Gucci

Vegas: Day 1 ENK Show

We were excited to get to the Wynn Hotel and take our annual lobby photo to kick off the start of our 3 days in Vegas!

This year’s ENK Show was really impressive and not just because we were fancy VIPs!

We picked up 4 new lines that we are really excited about!

DUFFY

Timeless sweaters in cashmere and cotton perfect for the cool resort nights in Palm Beach.

SUNDRY

 Inspired by the designer’s very french roots, this line of casual tees, sweats and voile shirts is sure to be a beachy winner with our customers.

MISSONI

Do we really have to say more? The fabulous zig zag ponchos and scarves will be hitting the Rapunzel’s floor in November and we’re beyond giddy!

FIG AND BELLA

Easy Viscose scarves in bright dip-dye colors. Both lightweight and chic!

Day 1: What we wore: J Brand, Joe’s Shirting, Enza Costa, Velvet, Splendid, Puravida Bracelets and TKEES of course!

To see more pictures of from our trip to Las Vegas visit our Facebook Page!

Sneak Peek – Resort Shopping at Intermezzo

We’ve had a busy week shopping for our upcoming Resort season at the Intermezzo show in New York City! We had sushi, wine, some great Peruvian chicken – and we did a little shopping for the stores too!

We’ll be posting more about our fabulous finds in the next couple days but here is a sneak peek of us having fun at the show! What we wore: Stephanie our Store Manager is in Gypsy05 (and sporting her new engagment bling!) Hallie our Buyer is in Joie (still loving that Alicia tank)  and Randi (aka Rapunzel and da boss) is in our new favorite line Whetherly.

See more of our NYC antics on our Facebook Page!