Archive | Behind the Scenes RSS feed for this section

Closet Gossip: Gift Guide Part 5 ~ Ashley

6 Dec

Here at Rapunzel’s Closet, the girls have started to find themselves wondering who will be on their lists this year and what the perfect gift for that special someone may be. For “Rapunzel’s Gift Giving Guide,” we had a few of our most thoughtful selling associates narrow down and pick two of their favorite items that they hope to be giving holiday season. Yesterday we featured Rachel’s picks. Today is all about Ashley who is one of our two sales associates who have been on our selling team the longest!
blog

Ashley is the quintessential Palm Beach girl—with a heavy emphasis on “beach.” When Ashley isn’t at work, you can usually find her catching some rays at the beach or catching some fish out on the boat! So, it’s no surprise that Ashley plans on giving her fellow beach combing friends and family some beach-chic pieces this holiday season: a pair of TKEES flip flops and one of our new coolchange maxis.

TKEES are a staple in any South Florida girl’s shoe collection. Their classic thong style make them an easy present for all ages. They can be easily dressed up or dressed down and come in a variety of colors to match any wardrobe. And their reasonable price of $50 makes this gift idea only that much sweeter.

“I fell in love with TKEES a couple years ago. My friends and I were always on the hunt for the perfect nude shoe. Most of us only live a five minute walk from the beach, so being barefoot is like a second-nature for us. Having a shoe that gives that look is so our style. I know any one of my girlfriends would love these and would probably start to collect all of the colors!”

Rapunzel’s recently welcomed the brand coolchange to our sales floor, and these bright, bohemian prints are quickly becoming a favorite for some of our most fashionable customers. This Bali-inspired brand of resort-wear comes in great colors and will likely be making appearances all over Palm Beach this holiday season.

“I love giving CoolChange dresses as gifts—not only is every single piece gorgeous, but they are light-weight and super comfortable. Every girl needs a dress that’s easy to throw on after a long day out on the boat or at the beach. You don’t need to sacrifice style for comfort, and I’ll definitely be putting this maxi on MY wish list this year!”

TKEES: $50.00
CoolChange maxi: $205.00

For more pictures of our Gift Guide – check out our Facebook Page!
Next Up – Hallie’s picks for this holiday season.

Closet Gossip: Gift Guide Part 4 ~ Rachel

5 Dec

Here at Rapunzel’s Closet, the girls have started to find themselves wondering who will be on their lists this year and what the perfect gift for that special someone may be. For “Rapunzel’s Gift Giving Guide,” we had a few of our most thoughtful selling associates narrow down and pick two of their favorite items that they hope to be giving holiday season. Yesterday we featured Kristen’s picks. Today is all about yours truly – Rachel the newest member of the Rapunzel’s Closet team!
blog

Palm Beach Prep is the theme of my holiday gifts. Now that the winter weather forcing us to cover up a bit more than usual, the perfect sweater may just be best gift to give this holiday.

Minnie Rose makes a second appearance in our Gift Giving Guide with my choice the cotton Shaker striped sweater. The bright orange, lime and periwinkle blue stripes (among other colors) combine beautifully to make this comfy knit.

“When I first saw this sweater, I immediately thought of about 8 people who would love to get it as a gift. I can see it with a pair of white jeans and cute sandals or maybe even with a fun maxi skirt. While I usually go for more muted colors, these bright colors will catch anybody’s attention. I’m a little tempted to buy it for myself!”

The Oxford loafer has made big waves in fashion this season. And these Del Toro loafers add a new flavor to the classic shoe. The brand was started in Miami and is quickly becoming a major trend, even far beyond South Florida.

“These soft pink patent leather loafers are the epitome of retro girly-girl. I can definitely see my girlfriends wearing these with cute dresses or a cropped pant. They are simple enough that they’re understated and chic, yet different enough that they are unique. And as the brand gets more popular, I can see them showing off how they had them before everyone else started wearing them!”

Minnie Rose sweater: $165.00
Del Toro loafers: $325.00

For more pictures of our Gift Guide – check out our Facebook Page!
Next Up – Ashley’s picks for this holiday season.

Closet Gossip: Gift Guide Part 3 ~ Kristen

4 Dec

Here at Rapunzel’s Closet, the girls have started to find themselves wondering who will be on their lists this year and what the perfect gift for that special someone may be. For “Rapunzel’s Gift Giving Guide,” we had a few of our most thoughtful selling associates narrow down and pick two of their favorite items that they hope to be giving holiday season. Last week we featured Stephanie and Sarah’s picks. Today is all about Kristen who works on our selling floor but is also the master of all of our logistics. She does a great job! We are so lucky to have her on our team!blog

Kristen loves her accessories; you’ll never catch her coming into work without them. Therefore, it makes sense why she chose two of Rapunzel’s most popular accessories as her favorite gift ideas.

The Love Quote scarves are not only a favorite among celebrities like Cameron Diaz, Jessica Biel, and Rachel Bilson; they are also a favorite among Rapunzel girls!

“Each of us at the store own at least one. They come in so many colors that it’s hard to choose your favorite, nonetheless the best color for someone else! I would probably give the Portobello color; it’s a nice neutral and would go with mostly anything. When giving gifts, I like to know that it’s something they are going to actually get a lot of use out of, not something that’s going to sit in their closet.”

Kristen also chose the Stacked bracelets that Rapunzel’s recently started carrying. The bracelets come in several different styles and colors, each going perfectly well with the other. Living up to their name, these bracelets are perfect for stacking and pairing with other different style bracelets.

“I was so excited when we started carrying these. The ocean themed ones are sweet and the colored beads are so trendy right now. But my favorite bracelets are the zodiac bracelets. They’re great to give to all ages—all you need to know is their birthday and you can buy the right one. Horoscopes are a guilty pleasure for a lot of people, so I think it’s a fun and risk-free gift to give.”

Love Quote scarf: $88.00
Stacked bracelets: Prices vary from $22.00-$64.00

For more pictures of our Gift Guide – check out our Facebook Page!
Next Up – Our Guest Blogger Rachel’s picks for this holiday season.

Closet Gossip: Gift Guide Part 2 ~ Sarah

30 Nov

Here at Rapunzel’s Closet, the girls have started to find themselves wondering who will be on their lists this year and what the perfect gift for that special someone may be. For “Rapunzel’s Gift Giving Guide,” we had a few of our most thoughtful selling associates narrow down and pick two of their favorite items that they hope to be giving holiday season. Yesterday we featured Stephanie’s picks. Today is all about Sarah who is not only one of our talented selling associates but also one of our gorgeous models! We are so lucky to have her on our team!

blog

Sarah’s bohemian style is apparent in her choice of holiday gift ideas.

She chose the Wayuu bag as one of her favorite store items to give this year. The bags are hand-crafted in South America and display funky color combinations are the ideal accessory for the classic flower-child on your list.

“I haven’t seen anything like these bags before. I chose the more muted colors, but they also come in fun neons too. I know if I sent this bag to one of my family members, they wouldn’t have to worry about seeing anyone else carrying the same bag. The whole one-of-a-kind thing is really appealing with gift-giving.”

Another one of Sarah’s choices was the Alexandra Ferguson “Love” pillow. These felt pillows, which are made from all recycled materials, are made in the USA and are a great gift for the “greenest” of friends and family.

“I love the sayings on these pillows! I chose the “Love” one, but I can also see myself giving the “Beach House” or “LOL” pillows, as well. They’re great for bedrooms or living rooms and I can see them being a conversation starter during a get-together or dinner party.”

Wayuu bag: $140
Alexandra Ferguson “Love” pillow: $58
(Prices range depending on pillow size)

 For more pictures of our Gift Guide – check out our Facebook Page!
Next Up – Kristen’s picks for this holiday season.

 

Closet Gossip: New Feature!

29 Nov

We’re so lucky to have the very talented Rachel Almeida as part of our selling team this year! She’s also a seasoned blogger and will be regularly contributing to our ShopRapunzels.com blog! blog

Closet Gossip is going to be a regular feature “A behind-the-scenes peek into Palm Beach’s most enchanted boutique!”

With Thanksgiving and Black Friday gone and past, many of us find ourselves starting to panic at the thought of holiday shopping. It is the only time of year when your sister, mother, babysitter, neighbor, and everyone else in between find their names on the same list—your holiday shopping list.

Keeping in mind how preferences differ from one gift-receiver to another, last-minute holiday shopping will only allow for reckless spending and even worse, unsatisfied family and friends.  Rapunzel’s Closet offers a variety of affordable, funky, and personalized gifts that will leave everyone on your list wishing they had thought of it first.

Here at Rapunzel’s Closet, the girls have started to find themselves wondering who will be on their lists this year and what the perfect gift for that special someone may be. For “Rapunzel’s Gift Giving Guide,” we had a few of our most thoughtful sales staff pick two of their favorite items that they hope to be giving holiday season. We’re rolling out our gift guide over the next few posts – so keep checking back to see what is our our wish lists!

First Up: Stephanie

blog
Our store manager, Stephanie, keeps a pretty busy schedule. So the fact that she’s able to do some of her holiday shopping at work makes it only that much easier.

Stephanie chose her favorite book from Rapunzel’s new selection of coffee table books. The varied book subjects and quality photography make for the perfect gift for someone who appreciates anything from rock-n-roll history to Palm Beach decorating styles.

“I think my mom back in Maryland would enjoy a book like Shell Chic. Lots of people are fascinated by the fact that we can go to the beach year-round. She would probably love if I gave her this book and a couple of shells from one of my recent trips to the beach.”

Stephanie also chose the Minnie Rose Pow-Wow top in cashmere. While Stephanie chose the Sand color as her favorite, Minnie Rose offers many other colors and even make the Pow-Wow top in cotton.

“This is a great layering piece. The sizing on these are great too, they come XS/S and M/L, making it easier if I can’t remember their exact measurements. It’s super comfy and with a great pair of white pants it can easily be taken into the summer months.”

Minnie Rose Cashmere Pow Wow Sweater: $275.00
Shell Chic by Marlene Hurley Marshall: $35.00

For more pictures of our Gift Guide – check out our Facebook Page!
Next Up – Sarah’s picks for this holiday season.

Cheers To Our Latest Photo Shoot!

16 Nov

blog

With the holidays coming up quickly we thought it would be fun to do a photo shoot highlighting “getting ready to party!” Besides – who doesn’t want to drink champagne at 9:00 am during a photo shoot?
It’s cocktail hour somewhere right?blog Here’s a view of the backdrop for the outside portion of our shoot – luckily in Palm Beach, FL we have our pick of scenic backdrops!

blog Our photog guru Robert setting up one of the outside shots.
He’s fabulous – you want him to take pictures of you!

blog One of our most favorite frames from the shoot – Gia with her gorgeous gams touching up her lipstick in front of the buffet!

What are they wearing?
Kitchen Cocktail Shot – Free People Sparkle Stripe Skirt – $128, Joie Alicia Tank – $128
Elizabeth and James New Mabel Dress – $363

Photog Shot – Joie Grayson L/S Dress in Blue – $314

Buffet Shot – Parker Combo dress in black – $352

Want to see more pix from our November Holiday Cocktail Party Shoot?
Check out our Facebook Page here!

 

Decade: Where It All Began

2 Nov

blogAs we get closer to our big 10 Year Anniversary Party we want to take you down memory lane with us. We’re going to be sharing pictures and having a Q&A with Rapunzel herself during the next few series of blog posts. We hope you enjoy reading about our past 10 years as much as we’ve enjoyed going through the pictures and talking about our favorite memories!

Interview with Rapunzel Part 1
Picture of Randi Evans Siegal behind the register on opening day of Rapunzel’s of Palm Beach

blog
1.       How did you get the nickname Rapunzel?
RES: My dad gave it to me when I was born.  I think he really liked the name Rapunzel and to this day, still calls me by it.

Rapunzel’s of Palm Beach Gift Shop Window 2002
blog

2.       How did you decide on the Rapunzel’s Branding? The RC logo, bag/tissue colors?
RES: My grandma’s favorite color was purple, and when I was little she had a gift shop in the front of my grandpa’s postcard company’s warehouse.  So I wanted a purple store.  And I thought the lime green was a good accent color to go with it.
3.       What was your favorite part about owning the gift shop?
RES: My favorite part of the shop was merchandising.  I loved moving things around, cleaning and reorganizing. (It’s still my favorite part today)

Rapunzel’s of Palm Beach Gift Shop Interior
blog

4.       What gift item was your favorite to sell?
RES: My favorite gift item to sell were the wooden animal clocks.  They were so unique, and handmade in the US. I loved selling them and sometimes I was even able to customize them.  We once made a blue pelican for the Palm Beach Day School auction.

Read more about Randi here!

See more pictures from the past decade on our Facebook Page

Decade: An Ode From The Palm Beach Daily News

30 Oct

We had the pleasure of meeting with the Palm Beach Daily News Fashion Editor Robert Janjigian this past September during Fashion Week in New York. He wrote this fabulous article about Rapunzel’s Closet, Owner Randi Siegal and Buyer (not co-owner) Hallie Rosenthal. We wanted to share it with you here! We hope you enjoy reading it as much as we did. blog

Rapunzel’s celebrates 10th milestone

From gift shop to with-it women’s boutique and children’s store, the retail businesses established by Randi Siegal have evolved and expanded.

By Robert Janjigian

Randi Evans was single and 26 when she opened her first island business, Rapunzel’s of Palm Beach, a Royal Poinciana Way gift shop, in September 2002.

Over the next decade, Evans married, changed her name to Siegal, became a mother of two and shifted the focus of her business from gifts to apparel for women and later, for children and so-called tweens.

And she took on a partner, former customer Hallie Rosenthal, whose parents live in the area, to help run the growing business.

Today, Siegal and Rosenthal spend most of the year piloting the retail business operations from their homes in Manhattan.

In November 2003, Siegal opened the first Rapunzel’s Closet a few doors down from Rapunzel’s of Palm Beach, after the overwhemingly positive response to the sale of a few then-new-to-the-market Juicy Couture tracksuits and T-shirts at the gift store.

A month later, Rapunzel’s Closet debuted a second, larger boutique at 326 S. County Road.

Rapunzel’s Closet, which carried Juicy Couture exclusively on the island for a season or two, was conceived as a place for Palm Beach women to shop for the latest styles of jeans.

“We did a great business in Juicy Couture, which eventually went into department stores and then opened retail locations across the country, including Worth Avenue,” said Siegal. “We gradually stopped selling Juicy when it became available everywhere.”

But it is jeans that continue to be the boutiques’ “bread and butter.”

“White jeans are still our No. 1 seller,” said Rosenthal.

“At the time, the premium denim market was just exploding, and there was really no store in town carrying the new jeans brands,” said Siegal. “It was great timing and the stores really took off.”

They also made a big push into e-commerce, launching their ShopRapunzels.com website in 2004.

“We were heavily invested in e-tail,” said Siegal. “And it brought us a lot of attention and business.”

Then, she said, every brand and store around got into e-commerce. “When Amazon really got going, bought Zappos, and flash sites started popping up, we found we couldn’t justify the expense of the website, updating it, putting our focus on it,” said Siegal. “It wasn’t worth the investment.”

“We still have a website, but customers are referred to the stores directly,” said Rosenthal, explaining the benefits: lower overhead, fewer headaches and more personal service.

Five years ago, Siegal exited the gift business, replacing it with Lil Rapunzel’s, a boutique featuring lines of apparel and accessories for infant to “tween” girls. “It was for women like me who were having children,” she said.

The children’s boutique did so well that Siegal and Rosenthal left the original Rapunzel’s space to transform the Royal Poinciana Way branch of Rapunzel’s Closet into a larger Lil Rapunzel’s store, enlarging the South County Road boutique to about twice its initial size.

“We’ve learned so much over the years, and part of that experience has taught us to be flexible and open to evolve,” said Siegal.

“Hallie and I really play off each other,” she said. “And with Hallie on board, the fashion in the store has transitioned, to reflect her taste and mine and the change in how women are dressing.”

“We still have the best jeans, but our selection is more edited, with what we consider the ‘top picks,’” said Rosenthal. “There’s also fewer basics, with collections featuring dressier, higher-priced pieces. We have things for under $10 to as high as $500.”

“With the kid’s clothes, our preferences really show through,” said Siegal. “I love black and slightly edgier things — for myself and for kids, while Hallie has a preppier take on things and favors more color in what she chooses.”

“It seems to work, so I guess we’ll keep going,” she said.

“Rapunzel’s Closet, in a relatively short time, has become one of the anchors of the South County Road business district, a destination boutique that draws local and out-of-town shoppers to the island, bringing a certain vitality and distinctiveness to Palm Beach,” said Patti Sans, president of the Greater South County Road Association.

“The town is lucky to have talented entrepreneurs like Randi Siegal, who build small businesses that serve the needs of Palm Beachers,” said Matthew Natale, president of the Royal Poinciana Association. “I offer my thanks and congratulations.”

Siegal and Rosenthal plan to celebrate the anniversary of the establishment of Rapunzel’s on Dec. 27 with a party to benefit The Society of the Four Arts.

What we wore: In a true visual explanation of their relationship as detailed above by Robert – Randi and Hallie are both wearing versions of Hudson’s Lou Lou Skinny Tuxedo Pant. (NOT Planned!)  Randi is in the black version and Hallie is in the Navy/Orange version. Randi is wearing a Lanston Tank and Hallie is wearing a KAIN Label Pocket Tee. Accessories by Christian Louboutin, Balanciaga, Chanel, Dolce Vita and Rapunzel’s Jewelry Collection.

Do You Know Rapunzel?

29 Oct

blog

Palm Beach native Randi Siegal was destined for the world of fashion. In sixth grade, Randi launched her first business – an accessory line of denim bracelets created from her father’s worn-out jeans. She won her school’s entrepreneur award for her efforts – foreshadowing a career path that would be realized fifteen years later.

In the interim, Randi honed her business skills at the University of Michigan, where she earned a Bachelors of Business Administration degree in 1998. She then held positions in the financial industry for companies in Chicago, Illinois and New York City. But the pull of the fashion world proved too great. A simple twist of fate and her family’s entrepreneurial legacy altered the course of Randi’s professional life forever!

In 2002, Randi had the idea to create a stationery line, inspired by both her grandparents. Her grandfather Sol had a clothing store, Vicky Lane, in California and her grandfather Wilbur had a successful postcard business. Needing something to “pay the bills” while developing the collection, Randi took a cue from her grandmother – who used to run a gift shop in front of the postcard warehouse. Later that same year, Rapunzel’s of Palm Beach, coined from Randi’s childhood nickname, opened its doors. Painted in her grandmother’s favorite color purple, Rapunzel’s quickly became known for its vintage items, jewelry, t-shirts, stationery, handbags, totes and other home décor pieces.

While working in her new shop, Randi soon began to acknowledge the shortage of local places to buy edgy, fashion-forward clothing. Known for its more sophisticated, tailored and polished look, Palm Beach did not offer Randi and her creative contemporaries the trend-setting selections they craved. So, in September 2003, Randi called on her innate sense of style and business savvy to open her first clothing boutique Rapunzel’s Closet, two doors down from the gift shop, on Royal Poinciana Way.

Just as Lilly Pulitzer paved the way for the pastel prints the area is often associated with, Randi introduced stodgy Palm Beach to a wide range of designers that the island’s denizens often had to pick up on their globetrotting travels. Jeans became the shops calling card, along with an eclectic mix of new and well-known fashion and accessories designers. The resulting success was instant – so much so – that just three months later Randi introduced her second boutique of the same name, on the opposite side of Palm Beach, just off chic shopping destination Worth Avenue.

In 2007, Randi decided to close the gift store, and re-open its doors as a children’s store, named Lil Rapunzel’s. Noticing the bulk of sales were from baby clothing and gifts, she purchased clothing in the infant, toddler, child and tween sizes that are sister brands to those carried in her adult stores.

Randi lives in New York City with her husband Sam, children Brett and Brooke, and their precious pooch Newman. She travels to Palm Beach monthly and can usually be found behind the register or helping customers at either of the boutiques. She still dreams of that stationery line – and if history is any indication – we may be seeing that idea come to fruition in years to come.

Now you can say: I KNOW RAPUNZEL! blog

We Shoot Rain or Shine or Blazing Heat

12 Oct

blog

Our most recent photo shoot was met with its fair share of challenges. We had to brave the blazing heat while we were trying to showcase Fall’s finest. It was pouring of course because it’s hurricane season in Florida. We put on our prettiest faces and did our best to “not melt” in the down pours and made the proverbial lemons out of lemonade.  Here’s a sneak peek behind the scenes!

blog Stunning Gia with her hair up waiting to dash out and do a quick shot in this fabulous Elizabeth and James Lori Chiffon Tank and Nichole Skirt.
 blog We always like to showcase pieces from our Jewelry Selection. How great does this CC Design  necklace look with the Joie Purine Leopard top? Sarah looks gorg too.. we promise!

blog We found a bit of shelter in a gazebo in a public park. Gia is waiting for our amazing photographer Rob to get setup for the shoot. We’re loving Splendid’s Baby Cord Button Down in Swan paired with AG Stilt Jeans in Smitten and an Auburn Pigment Short Sleeve Tee From James Perse.

Love that tote in the first picture? It’s Dogeared and we’re obsessed!

Want to see more images from behind the scenes of our shoot and the final product? Check them out on our Facebook Page.

%d bloggers like this: